ML
Mobile Applications
Dynamic In-App Content Generation
Problem
Our clients who run interactive mobile applications or games always search for ways to improve engagement and per-user monetization.
Solution
We've built an ML model that identifies the moment when the user is most likely to take an action (make a purchase or drop off) and then feeds it into the content generation mechanism to create incentives for a purchase or retain the user.
Results:
The implementation of these models has yielded significant results:
- Improved prediction accuracy of potential customer conversions by 35%, leading to a more focused and cost-effective marketing strategy.
- Enhanced resource allocation efficiency within the sales team, with a 25% increase in lead conversion rates.
- A cumulative 20% uptick in revenue through dynamic pricing and effective upselling strategies.
- More engaging and relevant content production, leading to higher student satisfaction and course completion rates.
- Increased customer retention by 15% and a notable improvement in Lifetime Value through targeted engagement initiatives.
Conclusion:
The success of our machine learning solutions in transforming their business operations demonstrates our commitment to advancing educational technology and supporting our clients in achieving their business goals. We continue to work closely with them to innovate and refine strategies, ensuring sustained growth and success.